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goodwill trust

2009/06/25 from the LITERATURE 5 reactions

Trust, Control and Risk in Strategic Alliances

Can strategic alliances really work?  In Trust, Control and Risk in Strategic Alliances, Das & Teng (2001) propose a new integrated framework for these three constructs in the context of strategic alliances. A strategic alliance is a form of cooperation and all forms of cooperation are wrought with risk, as yesterday’s article on why all businesses are snakes shows. Das and Teng develop a framework to address this risk, show what forms of control are available and discuss how trust can evolve.

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