Supply chains compete, not companies
"Supply chains compete, not companies" is the motto on Martin Christopher's web site, www.martin-christopher.info. Martin Christopher is is Professor of Marketing and Logistics at Cranfield School of Management.
His work in the field of logistics and supply chain management has
gained international recognition. He has published widely and his
recent books include Logistics and Supply Chain Management and
Marketing Logistics.
Martin Christopher's particular research interests lie at the interface between marketing and logistics reflecting his belief that these two critical activities underpin superior supply chain performance.
Currently there are three major fields of research in which Martin Christopher is engaged with colleagues from Cranfield:
On Martin Christopher's web site you can read more about him and his research interests, download his articles and find a number of interesting supply chain links.
In my next post I will review the lastest edition of his book Logistics & Supply Chain Management: creating value-adding networks
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