Thank you for contacting me and thank you for your additional clarifications/comments. I feel honored myself, since it does not happen too often that I’m contacted by the authors of the papers/books I review.

While I try to maintain a balanced view on the papers/books I review, sometimes I may not fully understand the concepts the author is trying to convey. Your comments certainly helped me to see why you chose “turbulent” over uncertain, and I’ve also seen “turbulent” and/or “turbulence” used in other papers lately, so I assume it is a term that is slowly making its way into the SCRM literature.

Again, thank you for your insights, and all the best for your research.

Jan.

Thanks for a thorough, interesting review and several interesting ideas, I agree with both positive and negative critiques :-) – in fact you are even more thorough and insightful than the reviewers of the paper (who did a good job nevertheless) were. Thanks for the pointers to several interesting papers that were wrongly omitted in our paper.

Two small comments:

1. I would still argue that turbulent may be a right word; uncertain would refer to “exogenous risks” , while turbulent would refer to a quickly changing environment (uncertain could be that you don’t know whether there will be e.g. an earthquake; turbulent is when market & technology in your industry is quickly changing but you don’t know in which direction).

2. market & technology: yes, good point that we could/should include discrete events in market/technology segment as well. However, we could argue that while catastrophes from outside environment are discrete (e.g. an earthquake or no earthquake), changes in market are continuous in nature (e.g. 1%, 5% or 40% loss in market share). I agree though that a break-through technological innovation could constitute a discrete change (although even here it usually penetrates slowly; e.g. the “invention” of Internet slowly spread and influenced the companies).

Peter Trkman, University of Ljubljana, Faculty of Economics

Note: This comment was sent by e-mail and has been added to the blog. Jan Husdal